Kuaishou and CCTV reached a cooperation: New Year’s Eve 8 PM, watch the Spring Festival Gala on Kuaishou

2022-06-10 0 By

Qilu network · Lightning news January 30 – On January 30, Kuaishou officially announced cooperation with CCTV Spring Festival Gala, users can search “Spring Festival Gala” on Kuaishou, booking the Year of the Tiger CCTV Spring Festival Gala live.This is the third consecutive year that Kuaishou has conducted in-depth cooperation with CCTV Spring Festival Gala. Kuaishou will provide high-quality and rich experience for Chinese around the world to enjoy the 2022 CCTV Spring Festival Gala of the Year of the Tiger in a fast and convenient way through live broadcast, on-demand and short video.It is understood that users can watch the 2022 CCTV Spring Festival Gala on the official matrix of Kuaishou, Kuaishou Super Version, Kuaishou Concept version, cloud listening Kuaishou TV and other kuaishou platforms.At the same time, users can also participate in 2.2 billion red envelope activities, New Year’s Eve from 8 to 11, Kuaishou will open at each hour of the “super 6 minutes”, in 6 minutes of time ten million red envelope, red envelope double, double good luck!As an industry-leading short video and live broadcast platform, Kuaishou has a good cooperation experience with CCTV and many SATELLITE TV Spring Festival Gala.In 2020, Kuaishou “held hands” in the CCTV Spring Festival Gala, with a total audience of 780 million viewers in the live broadcast room. The total audience participated in the red envelope interaction of the Spring Festival Gala through Kuaishou exceeded 63.9 billion, laying the foundation for the characteristic IP of the Spring Festival Gala.Before that, Kuaishou also announced on January 22 that it had reached a cooperation with 11 provincial and municipal SATELLITE TV stations in the Spring Festival Gala, providing the global users with the visual feast of the Spring Festival Gala of guangdong SATELLITE TV, Shandong Satellite TV and other 11 provincial and municipal satellite TV stations in the form of “short video + live”.Lightning news reporter Jiao Lei reports