Lamborghini launches the last Aventador hardtop and its proportional NFT

2022-05-12 0 By

Lamborghini’s entire product line will be hybrid by 2023 to 2024, while the legendary supercar Aventador will soon be discontinued.Lamborghini is about to embark on an unprecedented project:To auction the last Lamborghini Aventador LP 780-4 Ultimae hardtop in collaboration with two of today’s most iconic creators, contemporary artists Krista Kim and Steve Aoki, and INVNT GROUP ™,And its proportional NFT.The Lamborghini Ultimate is the world’s first 1:1 NFT for a supercar, marking the successful end of an era for the Lamborghini brand and the new beginning of the digital age.This is the first time lamborghini has auctioned a supercar associated with the exclusive NFT, and the flagship model will later be powered by the V12 plug-in hybrid.The successful collector will be part of the brand’s iconic heritage story and will receive a series of VIP perks, including exclusive virtual previews of the new Limited edition Lamborghini, a private tour of the Lamborghini Museum, and an online meet-and-tell with Steve Aoki and Krista Kim.This 1:1 NFT Lamborghini collection will be owned by just one collector and will be able to be shared among future generations.It is the world’s first NFT to be auctioned alongside a physical supercar.Lamborghini, Krista Kim and Steve Aoki, leaders in their respective fields, are working together to redefine the supercar and NFT space and bridge the gap between the real and virtual worlds.The exclusive auction will be conducted online by RM Sotheby’s.”Lamborghini is a great fit with the NFT community and we share many of the same values.As passionate trailblazers, we always pursue forward-looking projects and technology solutions.””Said Stephan Winkelmann, chairman and CEO of Lamborghini Motor Company.”This project is very special for Lamborghini because it is truly uncharted territory, and working with such a brilliant and creative team makes it even more special.”Krista Kim is creating a visual art form for NFT in a style that will feature her famous Mars home and signature gradients.Her gradients will also be used in the custom-designed Lamborghini Aventador hardtop, made possible by the Ad Personam Advanced Customization program.”The Aventador is a legend,” she said. “It’s the first physical and digital supercar!When higher ideologies collide with cutting-edge technology and design, a whole new dimension of beauty emerges.In my Lamborghini NFT dream, I imagine meditating with Steve before a spectacular Martian sunset as he transforms engine noise into a meditative atmosphere.I’m very excited to bring that vision to physical vehicles and NFT.”Steve Aoki will provide a custom developed sound channel for the NFT, which was inspired by the last Aventador, and also references the custom design of the NFT and the physical model.He said: “It is an honor to work with Lamborghini and Krista Kim on this historic project!It marks the final meeting of the physical world, digital art and music.Every design element of this car has a meaning and a unique story, so I wanted my music to reflect its soul energy — this atmosphere, spirit and power.”The pioneering NFT project was also developed by [INVNT GROUP].Scott Cullather, President and CEO of [INVNT GROUP], said, “This auction is probably one of the most creative NFT Drops of the year, and certainly one of the most historic car auctions.Our collaboration with Lamborghini, Steve Aoki and Krista Kim is a combination of brand and artist and unlimited innovation.I could not be more proud of the group, especially its Innovation team based in Singapore, Invnt.Atom, Digital content studio HEV POWER and the marketing communications team.”Lamborghini and [INVNT GROUP], together with artists Krista Kim and Steve Aoki, have created an unprecedented collaboration that combines the three art forms of design, music and cutting-edge technology.The last Aventador and its proportionate NFT celebrate lamborghini’s remarkable achievements in technology, design and engineering.Lamborghini is taking its iconic heritage story into the future.The NFT and the exclusive Lamborghini Aventador LP 780-4 Ultimae hardtop will be auctioned by RM Sotheby’s on April 19 at 6pm CET.